Universal Watches Geneva

This ad from 1948 advertises luxury watches from the Swiss company Universal Geneve. Established in 1894, Universal Geneve are still famed for their expensive watches today. The monochromatic colour scheme in this drawing gives it a stylish, silvery sheen. The shading provides depth which discloses the intricacy of this top-of-the-range product. As France recovered from post-war austerity, advertising art reflected a newfound affluence. This beautiful poster will add a touch of class to the wall of an office or lounge.

$370,00

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This original print was published in a periodical from 1948.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1948.

Your art comes with a certificate of authenticity.

Details

Year

1948

Illustrator

Universal brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

153

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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