Universal Watch Aero-Compax Geneva

This poster ad from 1949 harks back to the early days of mass commercial aviation. In those heady years, tourism became accessible to an unprecedented degree. Back then air travel was fashionable; people would dress smartly for plane journeys. Luxury watchmakers Universal Genève find their niche here, proclaiming ‘for aviation, there’s only one watch’. In its time, the deluxe horology of Universal Genève and the imagery of commercial flying would have complemented each other as images of style and affluence.

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This original print was published in a periodical from 1949.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1949.

Your art comes with a certificate of authenticity.

Details

Year

1949

Illustrator

Universal brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

188

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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