Universal Genève

This advertisement from 1948 was created for Universal Geneve, the Swiss luxury watch company. Founded in 1894, the firm stands alongside Rolex, Patek Philippe and other giants as one of the world’s best watch-makers. This ad shows a watch and two dice, with text beneath those images explaining ‘don’t rely on chance’. Universal watches were famed for their precision and for their prestige as a luxury good. This ad encouraged prospective customers not to take a risk with a cheaper model but to opt for one of Universal’s esteemed watches.

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This original print was published in a periodical from 1947.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1947.

Your art comes with a certificate of authenticity.

Details

Year

1947

Illustrator

J. Brochard

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

287

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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