Succès Fou Schiaparelli

This gorgeously surreal advertisement from 1953 was created by much loved artist Raymond Peynet to advertise Schiaparelli’s Succès Fou or ‘Smash Hit’ floral perfume. The figures in the picture are Peynet’s famous creation ‘the lovers’, or as they were known in France, ‘les amoureux de peynet’. He first drew the two in 1942 and the icon became a worldwide sensation in the decades that followed. They symbolised France’s fresh start after World War 2 and were ubiquitous in 1950s France.




This original print was published in a periodical from 1953.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1953.

Your art comes with a certificate of authenticity.





Ramond Peynet


Framed advert


24.5 × 31.5cm | 9"44 x 12"2

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.


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