Sportex

This clothes ad from is from 1951. Against a background of block blue there is a company crest announcing the company’s transnational reach, bearing a Latin motto. French company Dormeuil Freres was founded in 1842 but has a British theme. It has earned its illustrious reputation dressing the world’s elite, from film stars to kings and presidents. Strips of red and white at the base of this artwork complete the French tricolour, in an ad that’s both patriotic and cosmopolitan.

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This original print was published in a periodical from 1951.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1951.

Your art comes with a certificate of authenticity.

Details

Year

1951

Illustrator

Sportex brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

194

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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