Rolex

This Rolex advertisement from 1947 is a testament to luxury. The photograph, taken by Edgar Elshoud, is a black-and-white portrait of two Rolex watches. Next to it the text reads: ‘ROLEX acquired its global reputation by creating models that combine exceptional taste and distinction with a very high precision of movement’. Proudly aware of their global reach, Rolex in 1947 was as powerful a brand back then as it is today and its watches just as relevant as status symbols.

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This original print was published in a periodical from 1947.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1947.

Your art comes with a certificate of authenticity.

Details

Year

1947

Illustrator

Edgar Eishoud

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

241

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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