Roger & Gallet Eau de Cologne

This 1953 ad promotes the unisex fragrance Jean Marie Farina from Roger & Gallet. This bravely simple ad focuses solely on typography, without any images, relying on words to tell the whole story. It’s a surprisingly understated choice for a fragrance which was packed with citrus and redolent of lemon and orange trees in the Mediterranean sun. But its subtlety only emphasises the sophistication. For an office or leisurely lounge, this piece adds a powerful touch of history and refinement.

$570,00

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This original print was published in a periodical from 1953.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1953.

Your art comes with a certificate of authenticity.

Details

Year

1953

Illustrator

Publisphère

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

225

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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