Nicolas L’Art de Boire

Illustrator Charles Martin and copywriter Louis Forest created this advertisement in 1927 to promote the French wine retailer Nicolas, a company established in Paris since 1822. The text reads ‘ The wine must be old… but not senile’. The text’s meaning is demonstrated by the adjacent cartoon: a portly gentleman is shown standing proud at first and then slumped on the ground as if drunk. With its comic-book-style construction, this vintage poster will add humour alongside a dash of French class wherever it’s displayed.

$640,00

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This original print was published in a periodical from 1954.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1954.

Your art comes with a certificate of authenticity.

Details

Year

1954

Illustrator

Charles Martin

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

267

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Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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