Messager Renoir

In this perfume ad from 1951, a bottle of Messager de Renoir hovers in the air against sparkling azure skies. The amber liquid of the fragrance stands out against the sheer blue of the firmament, dotted with pleasant clouds. Observe the wonderfully inventive typeface in this ad, as an elaborate hanging house sign complete with a scroll end bracket bears the title of the perfume. The piece is a visual treat, proving that advertising can earn the status of art.

 

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This original print was published in a periodical from 1951.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1951.

Your art comes with a certificate of authenticity.

Details

Year

1951

Illustrator

Renoir Perfumes

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

103

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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