Marcel Rochas

This 1948 ad for fashion, beauty and perfume house Marcel Rochas is a marvel of stripped-down simplicity. In the age of Art Deco such simple aesthetics were not unusual, the advertisements for Chanel No.5 being one famous example. With its block colours and minimal text, this ad mentions none of the products of the company known mainly for its Femme perfume. This modernist ad relies on a daring minimalism and the name of the illustrious house alone to attract customers.

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This original print was published in a periodical from 1948.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1948.

Your art comes with a certificate of authenticity.

Details

Year

1948

Illustrator

Marcel Rochas brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

154

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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