Mallat Pierrot

This ad was published in 1947 for Mallat, the French fountain pen producer. The Art Deco style of this advertisement recalls the work of legendary advertising artist A.M. Cassandre, with its whimsical, surreal figure rendered in simple block colours. The text in the upper right reads ‘prête-moi ta plume/ pour écrire un mot’, the lyrics to classic French folk song ‘Au clair de la lune’. In English this means ‘Lend me your quill to write a word’. This advertisement is thus characteristically French in both art and copy.

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This original print was published in a periodical from 1947.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1947.

Your art comes with a certificate of authenticity.

Details

Year

1947

Illustrator

Mallat brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

314

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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