Magie Lancôme

An explosion of colours forms the backdrop to the limpid shape of a perfume bottle in this ad for Lancôme’s renowned Magie fragrance. This perfume was launched in 1950 as part of a range marking the company’s 70th anniversary. The extravagant palette of colours symbolises the array of scents that make up this fragrance, chief among them jasmine, violet, musk and amber. This is an ad that will dazzle and charm visitors. It’s an ideal artwork for making an impression.

$690,00

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This original print was published in a periodical from 1951.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1951.

Your art comes with a certificate of authenticity.

Details

Year

1951

Illustrator

Lancôme brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

205

  • Frame Specifications
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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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