Lotus Yardley Eau de Toilette

This ad from 1953 promotes the Yardley London fragrance called Lotus. Established in 1770, Yardley is one of the world’s oldest firms to specialise in cosmetics, fragrances and related toiletries products. In this dazzling image the S of ‘Lotus’ is rendered as a scent undulating from the bottle, descending over a bright pink flower against a turquoise night. While Yardley has an elite reputation, with a longstanding relationship to the British monarchy, this ad was created for a mass-market fragrance.




This original print was published in a periodical from 1953.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1953.

Your art comes with a certificate of authenticity.





Yardley brand


Framed advert


24.5 × 31.5cm | 9"44 x 12"2

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.


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