Lanvin Perfumes

Plucked from the pages of a French magazine comes this 1954 ad for Lanvin perfumes. A man surreptitiously browses a collection of poster ads for the various Lanvin fragrances. Many have names redolent of an illicit, nocturnal affair: Rumeur, Scandal, Pretexte, Arpege, My Sin. By the 1950s advertisers were tapping into the subconscious sexual instincts of their customers, inspired by the work of Viennese psychoanalyst Sigmund Freud. Drift into this lascivious time with this wondrous heritage illustration by Guillaume Gillet.




This original print was published in a periodical from 1954.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1954.

Your art comes with a certificate of authenticity.





Guillaume Gillet


Framed advert


24.5 × 31.5cm | 9"44 x 12"2

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.


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