Lancôme Magie Trésor

This avertissement from 1956 was created to advertise the fragrance Magie Tresor by perfume company Lancôme. The two women depicted in the image appear to be dressed in the lavish style adopted at the court of Louis XIV, the so-called ‘Sun King’. The use monochrome is similar to that seen in the 17th century fashion plates subsidised by the king to advertise the new French fashion of the time, Paris then beginning to outshine the former world-centre of fashion, Madrid, with an altogether more lavish and luxurious style.

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This original print was published in a periodical from 1956.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1956.

Your art comes with a certificate of authenticity.

Details

Year

1956

Illustrator

Lancôme brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

411

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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