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Lancôme Beauté

This stylish ad from 1948 was created for Lancôme, the French luxury perfumes and cosmetics house founded in 1935 by perfumer Armand Petitjean. Images of women in relaxing and reclining positions frame the company’s name, their slim and shapely bodies a testament to the beautifying qualities of Lancôme products, four of which are named here. Lancôme was known for the artistry of its advertisements and this black-and-white illustration is no exception, the black background pointing to the sensual and illicit against the bold and beautiful white of the models.

$790,00

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This original print was published in a periodical from 1948.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1948.

Your art comes with a certificate of authenticity.

Details

Year

1948

Illustrator

Lancôme brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

271

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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