La Marquise de Sévigné

This 1953 ad by illustrator Janick Lederlé depicts a woman in an extravagant multi-coloured skirt. It advertises the luxury chocolates and confectionery of La Marquise de Sevigne. Her elegant wear and the form of her body- her very thin waist and wide bust forming an hourglass figure- are representative of the feminine style in fashion after the more restrained war years. Her wooden floorboard face adds a whimsical and surreal touch to an image redolent of post-war France’s happy mood.

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This original print was published in a periodical from 1953.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1953.

Your art comes with a certificate of authenticity.

Details

Year

1953

Illustrator

Janick Lederlé

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

246

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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