Kestos La Gaine

In this 1952 lingerie ad, the French text means ‘an elegant dress requires a perfect figure’ and below, ‘the sheath by kestos dresses the woman’. The image of a semi-clad woman may have been controversial elsewhere in the 1950s; it was right at home in the lascivious France of the 1950s. Her face and pose beams with the optimism of post-war Europe, as austerity gave way to economic boom. This fabulous poster will add a historic touch wherever its displayed.

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This original print was published in a periodical from 1952.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1952.

Your art comes with a certificate of authenticity.

Details

Year

1952

Illustrator

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

156

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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