Jaeger-Le-Coultre

This gorgeous ad from 1947 advertises the wares of Swiss luxury watchmakers Jaeger-LeCoultre. The centrepiece of the work is an orrery, a mechanism used to demonstrate the movements of bodies in the solar system. The object represents both time and the intricate mechanics of Jaeger-LeCoultre watches. The company has used similar imagery for over forty years; planets were symbols in its ads as early as 1937. Add some astral dazzle to your wall with this fabulous picture by artist A.Golven.

$850,00

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This original print was published in a periodical from 1947.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1947.

Your art comes with a certificate of authenticity.

Details

Year

1947

Illustrator

A. Golven

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

148

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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