Innoxa Milk

This ad from 1937 was created by illustrator Charles Loupot for cosmetics and skincare company Innoxa. It depicts a white dove flying above a bottle of facial cleanser with a portrait of a woman on the front. Loupot’s soft edges emphasise the softness of skin customers could expect from Innoxa’s skincare products. Loupot believed that the advertising poster should have an aesthetic, decorative role as well as a commercial one. To that end his work focused on elegance and the importance of typography. This piece is no exception.




This original print was published in a periodical from 1937.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1937.

Your art comes with a certificate of authenticity.





Charles Loupot


Framed advert


32.7 × 42.7cm or 12.87″ x 16.81″

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.


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