Guerlain Flower of Fire

This poster from 1951 advertises the Fleur de Feu or ‘Flower of Fire’ fragrance from Guerlain. Released in 1949, the name references the Phoenix, the mythical bird which is cyclically reborn from the flames. This was Guerlain’s first perfume released after the war- the strong symbolism of rebirth is obvious. Lyse Darcy’s illustration shows a woman bursting with passion against a background daubed in fiery amaranth. The jagged lines branching away from her head reference Fleur de Feu’s woody scent.




This original print was published in a periodical from 1951.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1951.

Your art comes with a certificate of authenticity.





Lyse Darcy


Framed advert


24.5 × 31.5cm | 9"44 x 12"2

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.


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