Girard-Perregaux

This colour ad from 1948 was created for the high-end Swiss watch manufacturer Girard-Perregaux. The company was founded in 1791 and in 1880 undertook the first ever major commercial production of a wristwatch, ordered by Kaiser Wilhelm I himself for his naval officers. The brassy colours of the watch glisten in the light against the deep blue background. This advertisement represents the prestigious history of the company as well as being an attractive piece of artwork in its own right.

$850,00

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This original print was published in a periodical from 1948.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1948.

Your art comes with a certificate of authenticity.

Details

Year

1948

Illustrator

Girard-Perregaux

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

272

  • Frame Specifications
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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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