Ford Vedette

This ad from 1951 was made for the Ford Vedette. Its use of negative space is dramatic. It’s sparse, minimal. The space embodies the silence of the vehicle in motion. The Ford Vedette was a large car, manufactured by Ford SAF in their Poissy Plant between 1948 and 1954. It was a breakthrough, the only French car of its time with a V8 engine. Its French name means ‘Star’; the slogan tells us it’s “the car which deserves its name”.

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This original print was published in a periodical from 1951.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1951.

Your art comes with a certificate of authenticity.

Details

Year

1951

Illustrator

Ford cars brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

199

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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