Doxa

This 1947 advertisement for Swiss watchmakers Doxa was illustrated by Charles Lemmel in 1947. Its almost photographically realistic depiction of a beautiful, elegant woman is similar in approach to the American advertising art most famous in the 1950s. Lemmel was personally inspired by the Hollywood stereotypes of the period, which depicted cheerful, girl-next-door types—different from the elegant, nonchalant women often seen in French advertising and fashion art of the same period. Doxa, founded in 1889, was most famous for its diving watches.

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This original print was published in a periodical from 1947.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1947.

Your art comes with a certificate of authenticity.

Details

Year

1947

Illustrator

Charles Lemmel

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

312

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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