Coty Le Chypre

This ad from 1937 was created for Coty. The house is known for originating the Chypre family of perfumes, created by founder François Coty in 1917. Chypre, named after the French word for Cyprus, is composed of materials coming primarily from Mediterranean countries. The fragrance is characterised by bergamot top notes followed by prominent moss and a labdanum-rich amber base. This influential accord was a landmark in the development of the art of perfume. This advertisement is, therefore, not only an attractive piece of artwork but a document of history.

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This original print was published in a periodical from 1937.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1937.

Your art comes with a certificate of authenticity.

Details

Year

1937

Illustrator

Coty brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

365

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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