Cointreau

This ad for Cointreau liqueur is stunningly simple. Cointreau is a much-loved brand of triple sec drunk as an aperitif and digestif. Its history stretches back to 1849 when the Cointreau distillery was set up by Adolphe Cointreau and his brother. The first bottles of Cointreau were sold in 1875, and it’s now estimated that 13 million are sold per year. For a product so revered and popular as this, the advertising artist need do no more than simply indicate the name of ‘the crystal liqueur’ in attractive lettering.

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This original print was published in a periodical from 1937.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1937.

Your art comes with a certificate of authenticity.

Details

Year

1937

Illustrator

Cointreau brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

372

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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