Chanel No22

This iconic image was created to advertise the Chanel no.22 fragrance. The perfume was launched a year after the release of Chanel No. 5, a scent favoured by Marilyn Monroe. The ad is bold in its simplicity and modernism. The background which fades from white to black represents the changing odours of the perfume. Gabrielle ‘Coco’ Chanel’s aesthetic preferences were always towards simplicity and clarity. She asked perfumer Ernest Beaux to compose a fragrance that embodied the modern, unconventional woman.

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This original print was published in a periodical from 1952.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1952.

Your art comes with a certificate of authenticity.

Details

Year

1952

Illustrator

Chanel brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

223

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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