Caron Modern Woman

This 1955 ad for Caron plays on an Oriental theme, reflecting the fragrance’s spicy pepper top note. At that time ‘la femme moderne’ was very much the ideal in France; this trend was represented most famously by Christian Dior’s ‘New Look’ fashion line. The illustration depicts a figure in Eastern dress tugging a cart behind. The jade-coloured background hints at that precious Chinese rock. Pulling the viewer into a world of Eastern splendour, this vintage piece sets an exotic tone.

$500,00

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This original print was published in a periodical from 1955.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1955.

Your art comes with a certificate of authenticity.

Details

Year

1955

Illustrator

Caron brand

Type

Framed advert

Size

24.5 × 31.5cm | 9"44 x 12"2

Item #

111

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.

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