Caron Lilly of Happiness

This vintage poster dates from 1953. It advertises perfume house Caron’s Muguet du Bonheur fragrance. The fragrance’s name refers to the lily-of-the-valley, a plant depicted in the image. In floriography, lily-of-the-valley signifies the return of happiness—appropriate for a France recovering from war and beginning a three-decade economic boom known affectionately as Les Trentes Glorieuses. Caron was established by master perfumer Ernest Daltroff in 1904 and is one of the few French perfume houses still to have an in-house ‘nose’.




This original print was published in a periodical from 1954.

We do not sell reproductions. Your art comes with a certificate of authenticity.

This original print was published in a periodical from 1954.

Your art comes with a certificate of authenticity.





Caron brand


Framed advert


24.5 × 31.5cm | 9"44 x 12"2

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Frame Specifications

Size: 32.7 × 42.7cm or 12.87″ x 16.81″

Frame material: anodised aluminium

Color: black

Glass: “float”

At VAA we deploy modern technology to preserve these antique illustrations. The uniquely hard-wearing frames we use are designed in Switzerland; their durability results from the process of anodising. Anodising is a surface treatment which protects and decorates aluminium using an anodic oxidation process. As a result of this, these frames are especially resistant to corrosion and heat, protecting this vintage art from wear and tear.
We frame each illustration ourselves in our workshop in Lausanne, Switzerland. The float glass we use is crystal clear with a very flat surface and carefully polished edges. The frames are 32.7 × 42.7cm (12.87″ x 16.81″). The result? We present you with a period illustration- a genuine antique- enclosed by a frame of the highest quality. In this way, we like to think we’re bringing modern technology and antique artistry together.


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