By Faith Duval –
Many of the works of vintage advertising art on our website were created to advertise lingerie, such as this gorgeous piece of vintage art created in 1937 for Cadolle:
The company is named after its founder, Herminie Cadolle (1845–1926), who Life magazine called the inventor of the modern bra.
In fact, the bra had no single inventor. Many different people, all around the same time, had roughly the same idea – and Herminie Cadolle was among them.
Corsets had been briefly unpopular during the French Revolution of 1789, when they were associated with the aristocracy. But they soon returned to prominence as the political mood settled again. It would take another revolution to conclusively unseat the corset.